Shera Lee - ONLINE FASHION STORE

Case Study: Driving Online sale through Digital Ads & Social Media Content

Since Norhafiz agency took over, we manage to achieve:

SL-Stat
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total sales (in RM)

Objective #1

Establish Digital Marketing Roadmap & eCommerce Platform

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Leveraging Shopify as ecommerce platform

  • As hub for online sales and digital marketing
  • Custom UI & UX development to ensure high conversion rate
  • Customize back-end to ensure staff able to manage the store easily
  • Establish marketing automation
  • Detailed & customized report base on user data & behaviour

Objective #2

Digital Paid Campaign to drive Online sales

Google Network Ads Campaign

  • Google Shopping Ads to attract buyers who are searching for specific products
  • Optimize ad budget to ensure optimum ROI
  • Optimize targeting demographics & placement to ensure ads target efficiency

Facebook & Instagram Paid Ads Campaign

  • Leveraging on user's interest and demographics to target the ads
  • Focusing on Re-Marketing Ad strategy to increase conversion rate
  • Optimize ad budget to ensure optimum ROI
  • Optimize targeting demographics & placement to ensure ads target efficiency
  • Strategize & design & execute monthly promotion to drive online sales (Boxing Day, Raya and more)

Objective #3

Social Media Content to drive awareness

Strategize, direct, design, and produce videos & beauty shots to be used as social media content and digital ads.

Establish User Generated Content (Review) to increase Conversion

  • Establish a review platform where customer able to post review about the product
  • Incentivize users to submit their review (in form of OOTD)
  • As a word-of-mouth marketing strategy
  • Review reminder email sent out automatically (leveraging on marketing automation)

Contact Norhafiz

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